Omniture, Inc. (NASDAQ: OMTR), announced the launch of Omniture Developer Connection, available to customers and partners at developer.omniture.com, a place for developers to connect, collaborate and innovate as a community to deliver the next generation of online marketing applications
Omniture Developer Connection provides a toolkit for building applications, networked resources for exchanging best practices and ideas and programs for showcasing newly developed applications. The toolkit provides developers with access to the expanded set of Omniture Genesis APIs and Web Services as a standard approach to integration with the Omniture Online Marketing Suite announced by the company today.
Key Features of Omniture Developer Connection include:
- Expanded APIs for Omniture Genesis - Fully documented, industry standard APIs and Web Services available through Omniture Genesis for bi-directional integration with the Omniture Open Business Analytics Platform and the Company’s portfolio of products announced today as the Omniture Online Marketing Suite
- Developer Tools - Software Development Kits and code samples providing the tools and resources needed to jumpstart development of online applications
- Code Gallery - A repository for sharing applications and code samples to promote rapid innovation in the developer community
- Networked Resources - Blogs and forums promoting communication and knowledge sharing among developers
- Marketing Programs - Access to Genesis accreditation and product showcase
Examples of the types of applications emerging from Omniture Developer Connection during the beta program are:
- An application for expanding search engine page rankings and bringing together keywords, search engines and landing pages to provide a complete view of the variables impacting Web site traffic
- A plug-in for automating the implementation of SiteCatalyst analytics for a popular social media blogging offering
- A plug-in that allows developers using Microsoft’s Web programming language, ASP.net, to automatically insert Omniture tags into applications
- A calculator that analyzes the value of visitors at conversion events before and after site changes
- An application for managing thousands of campaign tracking IDs in Omniture SiteCatalyst
If you are interested in becoming part of the Omniture Developer Connection, please visit https://developer.omniture.com/ for more information.